Packaging Expertise by The Yebo Group
If you haven’t done so already, now is the time to put some thought into your product packaging. In the fast-paced world of e-commerce, the spotlight often shines on products, leaving the unboxing experience in the shadows.
It's easy to rely on familiar packaging, but savvy entrepreneurs are finding new creative ways to turn great product packaging into an extraordinary experience.
In a survey, 72% of consumers expressed that package design played a significant role in their purchasing decisions. This shows the impact that packaging has on a consumer, both to attract buyers and as a crucial element in protecting products during their journey to the end consumer.Before diving into packaging it’s crucial to introduce you to the different types of packaging
Packaging Types
Primary: The Star of the Show
Meet the VIP, the primary packaging. It’s not just a pretty face; it’s the bodyguard and storyteller all rolled into one. Often in the form of a wrapper, bag, poly mailers, tube, or jar. It has direct contact with the product and keeps it protected all while providing important details.
Secondary: The Entourage and Sidekick
Enter the wingman, or in packaging terms, the secondary packaging! This packaging often takes the form of a box. Ready to take one for the team during shipping, it’s the true hype man and opening act for the product on the shelves. Plus it might drop some nuggets of info about the product or brand.
Tertiary: The Mighty Security
Finally, the tertiary packaging, swoops in like a superhero during transit. Built tough to handle stacking, acrobatic handling, and environmental drama. It knows when to exit the stage – usually before the products hit the shelves.
Out of these types of packaging the most common material used for packaging is paper and cardboard packaging. Not only is it the most common but also the most eco-friendly with 68% of it being recycled and corrugated boxes has a 96.5% recycling rate.
Now that you understand who and what the packaging dream team is, let’s dive into the good stuff.How much should packaging cost?
Cost-effective packaging is like a balancing act, which requires a thoughtful balance between expense and impact. It is ideal to keep your packaging cost between 10-40% of your product’s retail value.
The additional costs for packing supplies like tape, shipping, and labels should be factored into your packaging budget. Packaging doesn’t need to be flashy; a simple sticker or stamp is a great inexpensive way to brand your packaging. Here are ways to save on packaging costs:
📦 Buy in bulk (at least 3 months of inventory)
📦 Buy proper-sized boxes to reduce shipping cost
📦 Make your own filler (use shredded paper or newspaper)
These simple tricks can still provide you with the impact your product deserves without breaking the bank.
Elevate your Packaging
Think Outside and Inside the box
Consider your packaging like your company’s store front. Often this will be the first time your customer has any interaction with your brand. You want to have a nice curb appeal and an instore experience that keeps them coming back.
Take the opportunity to show off your company branding whether it’s adding rustic twine or an explosion of branded confetti. The last thing you want is for your product to arrive broken or disheveled. Either make sure your product properly fits inside the packaging or add some fillers to cushion it.
These are the most popular fillers:
Crinkle Cut Paper
Tissue Paper
Air pillows
Packing Paper
Packing Peanuts
Bubble Wrap
Origins is very good at creating Instagrammable moments. For example, consider creating a custom branded insert instead of fillers to protect and hold your product like the image below.
Personalize the Unboxing Experience
Everyone loves a personalized experience. A simple, thank you for your business, note is a great way to show not only your appreciation but, also the heart of the people behind the company brand.
Another way to make people excited is to include something unexpected like a couple of branded stickers or a new product sample.
Talk to the Experts for Unboxing Success
The easiest and surefire way to ensure your product packaging is successful is to consult with a packaging designer or manufacturer. Regardless if you are a small business or a global enterprise. Speaking with an expert can mitigate packaging waste, control costs, and amplify the overall impact. If you work with a co-packer, inquire about their packaging requirements to streamline fulfillment processes.
Final Thoughts on Packaging for Success
Packaging is no longer just a means to protect a product; it's an integral part of the customer's journey. Small businesses can leverage creative packaging strategies to leave an indelible mark, fostering brand loyalty and setting themselves apart in the competitive e-commerce landscape.
Now you are finally ready to get started on your packaging journey. Step 1: Start by talking with a packaging expert, like the Yebo Group.
For Pick Your Packer users they are offering free packaging consultations and with no minimum order quantity, which makes them ideal for small businesses.
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